Saturday, November 30, 2024

Chelsea take firm grip on Asia

Chelsea have expanded their promotional efforts into Asia.

The Champions League finalists have launched official websites in Indonesian and Korean, with the Indonesian portal the first for a Premier League side.

The new sites are the third and fourth Asian-language outlets created by the 2009-10 Premier League champions, following sites in Thai and Chinese.

The club also publishes information in Russian, a nod to owner Roman Abramovich.

“This is further evidence of Chelsea’s dedication to our supporters in Asia,” said chief executive Ron Gourlay in a statement.

“We have more than 15 million supporters in South Korea and Indonesia, and we are delighted to be able to offer them this service.”

Chelsea went to Asia last year when they visited Malaysia, Thailand, and Hong Kong to play a combination of club teams and XI selections.

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