Haaland, Palmer, Watkins? Assessing the Premier League´s Golden Boot candidates

There is a thrilling three-horse race for the Premier League title as we approach the run-in, but there is also another tussle on the cards.

The Golden Boot is up for grabs, with Erling Haaland having not quite hit the same heights as he did last season, when he broke the Premier League record for goals, with 36.

Manchester City star Haaland is, as it stands, level with his former club-mate Cole Palmer at the top of the competition’s scoring charts, with 20 goals apiece.

Palmer, who will go up against his old club in the FA Cup semi-finals this weekend, moved way up in the charts after he netted four times in Chelsea’s 6-0 rout of Everton on Monday.

20 – No player has scored more Premier League goals than Cole Palmer this season (20, level with Erling Haaland), while he’s just the second Chelsea player to score a hat-trick in back-to-back home appearances in the competition after Didier Drogba in May/August 2010. Pivotal. pic.twitter.com/i6yQ2WoDib

— OptaJoe (@OptaJoe) April 15, 2024

But with Palmer and Haaland in FA Cup action, there are plenty of other Golden Boot candidates looking to take advantage and nudge themselves to the front of the pack.

Using Opta data, we assess the numbers behind the players vying for this individual accolade.

Erling Haaland (20)

Sure, Haaland might not quite have scaled the same heights as last season, but he has still scored 20 goals in 26 league games, scoring a goal every 109 minutes on average.

However, the Norwegian has actually underperformed his expected goals (xG) of 23.7 – that 3.7 differential is actually the biggest xG underperformance of any player on this list.

What about Haaland’s expected goals on target (xGOT)? That metric can be used to measure the quality of a player’s finishing, and Haaland’s xGOT of 20.3 suggests the 23-year-old is about on track based on where he has been placing his shots.

Haaland has also chipped in with five assists, giving him an overall goal contributions tally of 25. He has created 28 goalscoring chances for team-mates across the campaign.

Of course, Haaland is a penalty box poacher – 16 of his goals have come from inside the area, while 14 of them have come with his stronger left foot.

Cole Palmer (20)

Palmer has stolen the show this season for Chelsea, and is arguably the Blues’ driving force behind their push for European football.

Having signed from City last summer, Palmer has made an instant impact despite only playing 27 times – he averages a goal every 103 minutes, which is better than any of the other candidates featured here.

He scored a perfect hat-trick in the first half of the demolition of Everton, before adding a fourth from the penalty spot after the break – that was Palmer’s ninth successfully converted spot-kick in the league this term.

Unlike Haaland, Palmer has overperformed his xG (15), with his non-penalty xG coming in at 7.9, while also proving his creative talents with nine assists from 53 chances created, which ranks behind only Mohamed Salah (60) of players featured here.

Those 29 goal contributions are matched by only one other Premier League player…

Ollie Watkins (19)

One goal behind Palmer and Haaland, and someone who will be looking to get ahead when Aston Villa face Bournemouth on Sunday, is England international Watkins.

A deft chip in Villa’s brilliant 2-0 win over Arsenal last time out brought up Watkins’ 19th top-flight goal of the campaign – he is now the club’s joint-leading scorer in a single season in the Premier League, matching Christian Benteke (2012-13).

What separates Watkins from Palmer and Haaland is his minutes per goal ratio – Watkins has netted every 147 minutes on average, which is 44 minutes worse off than Palmer and 38 than Haaland.

However, with 10 assists, the former Brentford forward leads the goal contributions charts along with Palmer. Interestingly, however, Watkins’ assists have come from an expected assists (xA) of just 3.6, suggesting he has been the benefactor of some particularly excellent finishing from his Villa team-mates.

A goal against Bournemouth on Sunday would see Watkins become just the third English player to score 20+ goals and assist 10+ goals in a 38-game season, along with Frank Lampard in 2009-10 (22 goals, 14 assists) and Harry Kane in 2020-21 (23 goals, 14 assists)

Watkins has proved to be a deadly finisher under Unai Emery, though the trick for opposing defences could be to prevent him getting space in the area to begin with, given that all 19 of his goals have come from inside the box. Obviously, that is easier said than done.

Mohamed Salah (17)

Liverpool will be hoping to bounce back from their damaging defeat to Crystal Palace last week when they take on Fulham on Sunday, and key to the Reds’ clinching success in Jurgen Klopp’s farewell tour will surely be the form of Salah.

Since sustaining an injury at the Africa Cup of Nations, Salah has not quite hit top form, but he has still netted 17 goals across 26 league appearances this term, though five of those have been penalties.

With an xGOT of 18.4, Salah can point to some above average goalkeeping as a reason for a small underperformance.

Creatively, Salah has been excellent, providing nine assists and crafting 60 opportunities, but the Reds will need him at his very best in the run-in.

Alexander Isak (17)

Isak was at the double in Newcastle United’s 4-0 thrashing of Tottenham last time out. He has now scored 12 goals in as many Premier League appearances at St James’ Park this season.

His opener against Spurs saw him become the fourth player to score in six consecutive Premier League home matches for Newcastle, with only Andrew Cole (eight) and Alan Shearer (15) having longer such runs, with Isak now level with Les Ferdinand’s best such run. The only other Swede to have netted as many Premier League goals in a single campaign as Isak has this term is the great Zlatan Ibrahimovic, who scored 17 times for Manchester United in 2016-17.

Only Palmer has a better minutes per goal ratio than Isak (104) of the players on this list, while he has overperformed his xG by 1.1.

Isak has not provided quite as much creatively as others on this list, providing just one assist, but his 28.3 per cent shot conversion rate tops this list by some distance, with Palmer (24.4) next best.

Sit back and enjoy

All 21 of Alexander Isak’s goals so far this season!