Main Sponsors of Soccer Championships in Europe

Football is the most followed sport, with an estimated 3.5 billion fans worldwide. Europe is the home of football, with major leagues like the English Premier League, La Liga, Bundesliga, and Ligue 1 making headlines. We also have continental tournaments like the UEFA Champions League and Europa League that bring together some of the biggest football clubs in Europe together.

All these leagues spend a lot of money in terms of preparation and awarding the top clubs. Making this a reality is only made possible through sponsorships and revenue generating streams. The following are some of the major sponsors in the major European football leagues:

English Premier League

EPL is one of the most followed football leagues globally. This league attracts all sorts of sponsors, from betting sites, banks, and beer companies to clothing companies. These are some of them:

• EA Sports: Since the 2016/17 season, EA Sports has been the leading sponsor/partner of the EPL. EA Sports is a leading video game company that produces various games loved globally. The company sponsors Season and official Player of the Month awards.
• Barclays: This bank was the leading partner from 2001 to 2016. During that season, the EPL was known as the Barclay Premier League. Barclays is now an EPL banking partner.
• Budweiser: This beer-crafting company believes in empowering dreams and talents. Budweiser wants to reward and recognize fans’ contributions to the football world.

Other sponsors include Oracle Cloud, Hublot, and Nike.

UEFA Champions League

The UEFA Champions League brings together the biggest football clubs from different European leagues. Millions of fans follow the tournament, which also attracts big names as partners and sponsors.

Who knows, maybe even online gambling companies will be able to sponsor large soccer events at some point in the future. While it might be impossible for those who offer bets, it should be fine for those sticking to real-money games only. Having companies like IGT or even Casino Days website sponsor a UEFA tournament would, for instance, be just as legit as having a famous soft drink producer as a sponsor.

These are some of the major sponsors:

• Heineken: This beer-making company has been the official sponsor of the UEFA Champions League for many years. Ads advertising this beer appear during commercial breaks.
• PlayStation: PlayStation is a division of the Sony group that specialises in creating gaming hardware. FIFA is one of the most played games on PlayStation, and the UEFA Champions League is in partnership with PlayStation5.

Other sponsors include Turkish Airlines, FedEx, Oppo, and MasterCard.

LaLiga

LaLiga is one of the biggest football leagues in Spain. Some of the major teams that play in LaLiga are Barcelona and Real Madrid. These are some of the major LaLiga partners and sponsors:

• EA Sports: EA Sports is a big name in the sports video game industry. It is the main sponsor of the LaLiga. This football simulator video game has an exclusive agreement with LaLiga.
• Puma: Puma is one of the biggest producers of sportswear. This company has a sponsorship agreement with LaLiga as an international partner.

Other partners include Visit Saudi, BKT Tires and Sorare.

Bundesliga

You may have heard people say that ‘football was made in Germany. The Bundesliga is one of the biggest leagues in the country. Bayern Munich, a team in the Bundesliga that most recently crashed out at the hads of Real Madrid in the UEFA Champions League semi finals.

These are some of the major sponsors of this league:

• AWS: Amazon Web Services, AWS, is Bundesliga’s technology provider. This technology provider offers match data acquisition and processing services.
• Sky: Sky is one of the biggest names in sports and general news. This company has exclusive rights of airing Bundesliga matches.
• Derbystar: Derbystar provides the official ball for all the matches played in Bundesliga 2023/24 season. This company also produces sporting apparel.

Other sponsors include EA Sports, Topps and Milka.

League sponsorship is a big thing in all major sports. Some sponsors can offer free services, subsidised services or monetary support depending on the terms of engagement. The sponsors benefit from the free publicity and marketing as football is watched by millions. Some companies like EA Sports partners with different leagues globally.