Thursday, October 10, 2024

Manchester City’s Legal “Victory” Against Premier League Commercial Rules

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In recent years, Manchester City Football Club has found itself at the centre of various legal disputes, notably concerning financial regulations. While the club currently faces charges related to breaches of Premier League financial rules, it has also mounted a legal challenge against the Premier League’s Associated Party Transaction (APT) rules, which govern commercial deals. This challenge, initiated in early 2023, centered on the club’s claims that the APT rules were anti-competitive and unfairly applied.

The verdict was published earlier this week, and there have been various interpretations on who has “won”.

On one hand, the club has declared the outcome of the tribunal a victory, asserting that the rules were found to be unlawful. On the other, the league has also framed the decision as a win, stating that only a “small number of discrete elements” of the rules were found to be non-compliant with competition and public law.

The APT rules and Manchester City’s legal challenge

The Associated Party Transaction rules were introduced by the Premier League to regulate commercial transactions between clubs and companies closely linked to their owners, such as sponsorship deals or loans. These rules were intended to ensure that clubs do not inflate the value of such transactions to circumvent financial fair play (FFP) regulations. Essentially, the rules attempt to guarantee that any commercial agreements between a club and its associated parties reflect fair market value, preventing artificially boosted revenues from such deals.

Manchester City launched its legal challenge against these rules on the grounds that they were anti-competitive. The club argued that the APT rules unfairly restricted its ability to negotiate sponsorship deals and loans with associated parties, particularly its owners, the Abu Dhabi United Group. City’s legal team claimed that the rules were not only structurally unfair but also that the Premier League had abused its dominant position by applying these rules in an unfair manner specifically to Manchester City.

In its statement following the tribunal’s ruling, Manchester City argued that the tribunal had declared the APT rules unlawful, stating: “The tribunal has determined both that the rules are structurally unfair and that the Premier League was specifically unfair in how it applied those rules to the club in practice.”

The ruling

The tribunal’s decision was nuanced, with both Manchester City and the Premier League claiming partial victories. Manchester City’s main argument – that the APT rules were unlawful – was supported by the tribunal in certain respects. Specifically, the tribunal ruled that shareholder loans, whereby club owners lend money to the club or borrow money from it, should not be excluded from the APT rules. This is significant for City because it allows their owners more flexibility in providing financial support without being subject to restrictive regulations.

Additionally, the tribunal found that an updated version of the APT rules, introduced in February 2023, was unlawful due to wording changes that tightened the interpretation of “fair market value” in commercial agreements. This tighter interpretation, which was aimed at preventing clubs from inflating the value of sponsorship deals, was found to be overly restrictive and unlawful under competition law.

However, the Premier League also pointed out that most of Manchester City’s challenges were dismissed. In a statement, the Premier League emphasized that the tribunal only found a small number of elements within the APT rules to be non-compliant with competition and public law. The league was quick to note that these elements could be remedied easily and swiftly. This outcome allowed the Premier League to claim that the majority of the APT rules remained intact and enforceable, limiting the scope of Manchester City’s victory.

Implications of the ruling for Manchester City

The tribunal’s decision, while mixed, can largely be seen as a positive outcome for Manchester City. The ruling allows the club to conduct certain financial transactions, such as shareholder loans, with fewer regulatory constraints, providing greater flexibility for its owners to support the club financially. This is crucial for a club like Manchester City, which relies heavily on the financial backing of its ownership group to remain competitive in both domestic and international competitions.

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Moreover, the ruling against the February 2023 changes to the APT rules could be seen as a significant blow to the Premier League’s attempts to tighten regulations around commercial deals. By ruling that these changes were unlawful, the tribunal has effectively curbed the league’s ability to impose stricter controls on clubs’ financial dealings, at least in the short term. For Manchester City, this ruling may provide more freedom to negotiate lucrative sponsorship deals, as the interpretation of what constitutes “fair market value” in these transactions will likely remain more flexible.

Implications for the Premier League and financial governance

For the Premier League, the tribunal’s ruling is a reminder of the complexities involved in regulating the financial operations of top-tier clubs. While the league can claim that the majority of its APT rules were upheld, the fact that certain elements were found to be unlawful under competition law suggests that the Premier League’s regulatory framework may require adjustments. The league will need to ensure that its rules comply with public and competition law while still effectively curbing financial practices that could undermine fair competition.

The ruling could also spark broader discussions about financial regulation in football, particularly around the issue of associated party transactions. Clubs with wealthy owners, such as Manchester City, Paris Saint-Germain, and Newcastle United, often rely on sponsorship deals with companies linked to their ownership groups to boost their revenues. The Premier League’s attempt to regulate these deals through the APT rules reflects growing concerns about financial fairness in football, but the tribunal’s ruling suggests that there are legal limits to how far these regulations can go.

Ultimately, the outcome of this legal challenge is a reminder that the balance between financial flexibility and regulatory control remains a delicate one, with significant consequences for the future of the sport.

In the end, it is worth noting that this case is separate from the ongoing legal proceedings concerning the 115 charges of financial misconduct that Manchester City is facing under Premier League rules. These charges, which relate to the club’s alleged failure to provide accurate financial information over a nine-year period, remain a significant legal challenge for the club. The outcome of that case could have far-reaching consequences, potentially dwarfing the importance of the APT ruling.

If found guilty, Manchester City face the possibility of relegation from the Premier League as the most severe level of punishment for the alleged rule-breaking. If the case goes in favour of the reigning champions, the league’s authority and ability to enforce their rules will be seriously undermined.

ABOUT THE AUTHOR

Veselin Trajkovic


Vesko is a football writer that likes to observe the game for what it is, focusing on teams, players and their roles, formations, tactics, rather than stats. He follows the English Premier League closely, Liverpool FC in particular. His articles have been published on seven different football blogs.

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