Wigan shattered Hull's dream start to life in the Premier League as Steve Bruce's side claimed their first win of the season with a stunning 5-0 victory at the KC Stadium on Saturday.
Hull are playing in the top tier of English football for the first time in their 104-year history and they had adapted to their lofty status impressively after taking four points from their first two matches.
But this was a brutal reality check for Phil Brown's team, who had only themselves to blame after some sloppy defending gift-wrapped the goals for Wigan.
The Tigers had virtually no chance of extending their unbeaten run as a Sam Ricketts own goal and Antonio Valencia's cool finish put Wigan two up in the first 13 minutes.
Amr Zaki's double and an Emile Heskey strike rubbed salt into Hull's wounds after the break.
News that Hull have made a bid for Manchester United striker Fraizer Campbell will encourage Tigers fans, but it is the defence that needs more urgent attention on the evidence of this performance.
Hull had the first chance when Craig Fagan fired just wide following good work from Geovanni.
But that early promise was snuffed out as Wigan went ahead in bizarre circumstances after five minutes.
Kevin Kilbane failed to get any height on his mis-hit corner and, in attempting to clear the danger at the near post, Tigers defender Ricketts slid and deflected the ball over a helpless Boaz Myhill and into an empty net for an own goal.
The home fans were left stunned after 12 minutes as the Latics doubled their advantage following a Hull corner.
Emmerson Boyce, who had almost put into his own net by giving away the set-piece, headed clear to Zaki and he flicked the ball on to Valencia near the halfway line.
The tricky forward man left a gaping Hull defence in his wake and went clean through to slot coolly under Myhill.
Dean Windass was handed his 100th Premier League appearance after 55 minutes, but it wasn't long before Eygpt striker Zaki netted Wigan's third in the 63rd minute.
A long cross-field ball found its way to Valencia by the touchline and he squared a ball past a static Tigers defence, who failed to react as Zaki took a touch and fired home his second goal of the campaign.
Heskey capitalised on a woefully unhit back-header from Wayne Brown to round Myhill and fire into the net five minutes later.
Zaki completed the rout in the 81st minute when he took possession on the edge of the area before smashing his thunderous effort off the crossbar and down over the line.
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