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William Hill Bookmaker

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Why Join William Hill?
  • Widest sports market range
  • Covers all major and minor European football leagues & competitions
  • One of the best in live in-play betting

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William Hill Review

Last updated: 03-12-2019

William Hill is one of the most well known names in the land based and online betting industries today. William Hill is also one of the oldest sports betting operators and one of the most reputable UK bookmakers. More specifically it is known as a high class name in sports betting, with thousands of employees in many different countries and millions of customers.

United Kingdom punters and punters across the world have trusted William Hill for decades. It offers many different popular sports and international competitions from all across the world, like the World Cup in football, Winter or Summer Olympics etc.

  • Incredible sports betting experience since 1934
  • Wide range of bets and markets
  • Trusted by millions of sports punters
  • One of the top leading bookmakers online
  • No Friend Referral
  • Restricted for USA players
  • The web-site may seem a tad chaotic for beginners

Background & License

With more than 17,000 people employed across nine different countries William Hill customers are offered an array of betting opportunities through land based shops, online, and a mobile application with which they are enabled to bet wherever and whenever they want.

William Hill was established in 1934 and since then it has played an important part in British and international betting and gambling. It is present online since 1998, and with its reputation built across seven decades William Hill today is considered as the most trustworthy and honest bookie with big heritage. William Hill is fully licensed by the jurisdiction of Gibraltar and is operated by WHG (International) Limited.

Deposit Bonus & Promotions

Each new punter at William Hill, or newly registered customer to be more specific, can place a first bet of minimum £10 with promo code P30 and they will receive a £30 bonus as 2 x £15 free bets. 18+. T&Cs Apply. After that, you can make use of a variety of promotions including up to £10 money back if your horse finishes a race 2nd, up to £25 winnings in cash if your team draws or loses the match and they have scored the first goal or a £10 free bet each time your player hits a century in the Ashes series.

Type Amount (%) Matched amount Wagering Code

Summary

William Hill does not offer the standard referral or loyalty programs that you might find at other sports betting web-sites, but the range of tools and betting features that you will find at William Hill cannot be matched by other sports betting web-sites. There is radio and video coverage of races, while on the William Hill TV you can watch selected football matches, and all betting is covered with detailed statistical analyses and guides, and additionally you can receive tips and listen to podcasts. We guarantee that passionate punters will keep themselves entertained each day. William Hill is suitable for all kinds of punters, and is very suitable and friendly towards recreational customers where betting is stripped down to a simple point-and-click process, most appropriate for seasoned punters that want to get down to business immediately. The betting variety is simply jaw-dropping, and you’ll surely find what you came for.

Frequently Asked Questions

How do I place a bet?

When you see a selection that you want to use for a bet, just click on the price of the selection to add it to your bet slip. If you are betting on horse racing just click on SP (Starting Price). If you are making a bet from the each way market, tick the 'Each Way' box. Now, all you have left is to enter your stake and click 'Place Bet' to confirm your bet.

Can I bet through my mobile?

Yes. William Hill has a mobile betting app for popular devices that use iOS, Android or Windows 8, and even Blackberry. Generally punters can place bets from virtually any mobile device that can be used to surf on the internet. You can place bets on all the markets that you would find on William Hill’s website.

How do I place an In-Play bet?

Placing an in-play bet is essentially the same as placing a normal bet. Go to the live in-play section and click on the price of your preferred selection that is going live at the moment and it will automatically appear in your bet slip. All you need to do is enter your stake and press ‘Place Bet’. The only difference you will notice from the normal betting section is that the in-play prices have green or red blinking arrow next to them indicating if the price has dropped or risen.

What languages are available?

William Hill’s sports betting website is a multilingual website that is available in 20 languages. People speaking the following languages can use the website without a problem: English, Spanish, Hungarian, Polish, Slovenian, Turkish, Greek, Italian, Portuguese, Serbian, Chinese, Czech, French, Norwegian, Russian, Finnish, German, Romanian, Swedish and Japanese.

What is William Hill Offer Club?

William Hill Offer Club is a special promotion targeting the firm’s loyal customers that can see them secure a £10 free bet every time your player scores a Century on a £20 win or £10 each way bet on the 2019 Ashes - Series Top Batsman market.

There is a range of other promotions as well including a 10% cahback in free bets on losses up to a maximum £100 as tennis in-play insurance.

What is the maximum stake?

The maximum amount of your stake that you can put at William Hill varies. It is determined on a bet-by-bet basis and therefore William Hill cannot specify the exact amount you can bet. Instead, William Hill will determine your maximum stake allowed based on their list of maximum winnings limit.

Sports and In-Play

William Hill offers some of the most favourable odds for football and other markets, where all sports that you could or couldn’t think of betting on are covered, along with live betting and great media service in the form of live streaming of selected matches and live results. The odds are rarely changed and can be viewed with the decimal, fractional or American format.

Football

William Hill offers betting on many European football sports markets including the most massive international and European football competitions, such as the World Cup, Euro Cup, UEFA Champions League, and UEFA Europa League. The biggest football range offered is with the UK football leagues, like the Scottish, Northern Irish and the English premier and lower leagues, but punters can bet on the Austrian and German Bundesliga, Greek Super League, Italian Serie A, Spanish La Liga Primera, Swedish Allsvenskan, Turkish Super Lig etc. The selection of football markets is one of their greatest aspects.

Horse Racing

As a market leader in sports betting it is only natural for William Hill to have a wide coverage of racing betting. Daily racing racetracks across the UK and Ireland, Australia, France, South Africa, Asia and the United States are covered. Each race is covered with the most basic bets like win and each-way, along with Tote betting for selected races and other special features. Besides their odds for football, William Hill is known for their horse racing odds.

Live In-Play Betting

William Hill has several hundred of markets available for live in-play betting across 4 sports (football, basketball, tennis and greyhounds) at all times. The number can vary depending on how many sporting events the day will offer. In the live in-play section you can find the traditional head-to-head options and exotics on selected events and the best way to bet live is with the stylish betting app for mobile phones, with all the features available as on the web-site. Live betting at William Hill is facilitated with the William Hill TV where selected football games are broadcasted. Their live betting odds are updated quickly as the matches unfold.

Banking & Service

As one of the world leaders in sports betting William Hill is obliged to provide punters with the safest and most convenient payment methods available that are commonly found at betting and gambling web-sites today. Currently William Hill offers exactly 50 payment methods for funding with 11 different currencies (Pound Sterling, US dollar, Euro, Danish Krone, Australian and Canadian dollar etc). Customers can easily find their best suited method according to their geographical location among the massive selection of methods. Some of the best known payment methods at William Hill include Visa, Mastercard, Skrill, PayPal, Neteller, Instadebit, ClickAndBuy, Click2Pay etc. Depositing and withdrawing is a feature that is very easily accessed through the My Account tab, where you can track all of your current bonuses and transactions.

The customer service team of William Hill can be contacted 24/7 through their online contact form available in the help section, by writing them at customercare@williamhill.co.uk or live chat, or just by calling them on one of their UK or International telephone number. The only drawback for customers is the fact that each time the customer support will first direct you towards the FAQ page where you have to dig for certain information that you could receive a lot easier during the support session. But the FAQ interface is actually very easy to use, and just by using it you can access lots of other info that you didn’t think of asking, so you could say it’s a win-win situation both for the customers and for the customer support team.

All personal details, usernames, passwords, details about transactions, including credit card numbers and such are secured with a number of encryption and security measures. The most common method widely used by betting and gambling web-sites and by banking institutions alike is the SSL (Secure Sockets Layer) technology. With it your information is encrypted before it is sent over the Internet.

Payment Method Name Depositing Withdrawing Withdraw Time

Mobile

1. Like with any other mobile application you might be using, you must first open an account before you can start using it and place bets using your phone. Go at WilliamHill.com and click ‘Join Now’.

2. If you use an iPhone or iPad or any other devices with iOS you will need to download the appropriate application from William Hill’s web-site or from an App store for Apple devices. If you use Android or Blackberry devices just go to the web-site and select ‘Mobile’ on the top right.

3. Apple users will need to select ‘Add’ in order for the application to install and integrate into the device, and shortly after a WH shortcut will appear on their home screen, while Android and Blackberry users will need to click ‘Send link to mobile’ and follow the instructions. Basically you will need to enter your mobile telephone number and you will be provided with a link. Or you can just scan the QR code displayed on William Hill’s web-site.

4. After these steps you should be able to login with your username and password through your mobile application, start placing bets and enjoy William Hill’s promotions for mobile users.

William Hill has one of the finest developed mobile apps that will not only allow you to access the basic sports betting service, but to place in-play bets too. The application provides a clear overview of the types of sports and the highlights of the day, and the menu includes separate and clearly displayed icons for the most popular sports categories at William Hill, an ‘All Sports’, promotions and in-play tab, and a casino button from where you can access William Hill’s casino.

You could easily access the desktop version of William Hill’s web-site, through your mobile or Smartphone, since the web-site is optimised for mobile screens too, but that way every smallest detail visible and easily accessed with your mouse pointer on the web-site will be even smaller on your Smartphone screen and harder to access. This is where the mobile app comes into action. It has a very clear cut menu where only the most essential tabs and buttons are available for an easier, simpler and faster placing of bets. The graphics and the colours are very soothing too, and the betslip is the same as on the web-site. Your betting convenience is just one tap away.

The William Hill mobile betting application is compatible with different kinds of devices with different operation systems. It was designed to work and adapt very easily on any mobile or Smartphone with internet connection. However, to utilise the maximum, punters are advised to use the latest Apple, Blackberry or Android devices. The only thing lacking, which William Hill is in the process of adding, is the statistics and live scores.

iPhone

iPhone was the main reason behind the release of William Hill’s mobile betting app. William Hill seized the opportunity when the first generation of iPhones came out, and created the mobile app for iOS. It was the first bookmaker to do so.

Android

Just as with iPhone, the performance of the William Hill mobile betting app is seen using Android. It has all the necessary features too, Best Odds Guaranteed on horse racing, full account management, in-play etc.

Blackberry

Although less popular device than iOS and Android devices, William Hill offers Blackberry mobile betting services too. This handy app allows you to access the mobile friendly version of the web-site in a quick and easy manner and all of the markets, in-play betting, etc.

iPads & other Tablets

iPads and tablets are even better to use, since they can be used to browse the regular web-site too in a easier fashion with a greater visibility than on your Smartphone. Or you can just use the appropriate app for an even better performance.

The same sports categories as those offered at the desktop version of the web-site are available. You can bet on over 20 different categories, from American football and basketball, to Volleyball and UFC, along with the two most popular categories, Football and Horse Racing. You can place single or combination of bets, as well as system bets. The variety is extensive, with bets like win-draw-win, accumulators, halftime/fulltime score, over/under, number of goals, next corner, and plenty more.

William Hill features active promotions intended especially for its mobile users. First is the Acca Insurance promotion, which is essentially a money back offer if you miss one selection on your mobile ticket. To activate this offer you will need to place six or more selections and if you miss by one you are refunded with a free bet. This offer is available for any game you like.

The second offering is the Channel 4 Money Back If 2nd promotion, which gives you a free bet if your selected horse finishes second on any Live Channel 4 race. The maximum refund per race is £25. The third promotion is Goal Scorer 2nd Chance where free bet is given if your selected first goal scorer doesn’t score the first goal, but the second. And the last is the Bore Draw offer with which all Correct Score and Double Result bets are refunded if a match ends 0-0.

William Hill is one of those UK high street bookmakers that have a long sports betting tradition. After almost a century in the business William Hill grasped the moment when online betting become a possibility and reality allowing itself to firmly establish internationally, and not just in Britain. That was the case with this mobile application too. When mobile betting became trend, William Hill launched the mobile app providing easier access to its betting and gambling products. William Hill strives to give its best to every punter, and it is reasonable to expect an even more improved mobile betting service.

Soccernews Editor Rating

  • 5/5
  • RATING

William Hill has long ago become a household name and many believe they are the very best bookmaker in the business. We definitely agree with the assessment, and so do millions of sports bettors that have been placing their bets with William Hill all these years.

- Reviews Editor, Soccernews.com

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Certified Legal & Regulated

Company Information

Company:William Hill

Year Established:1934

License: Gibraltar

Support E-mail:

Live Stream:Yes

Early Cash Out:Yes

Language

ChineseCzechDanishEnglishFinnishFrenchGermanHungarianItalianJapanesePolishPortugueseRussianSlovenianSpanishSwedish

Popular Payment Methods

Target Markets

UK, Europe, Australia, Asia, Germany, Russia, Scandinavia, Portugal

Notable Restricted Countries

Afghanistan, Algeria, Bangladesh, Belgium, Benin, Botswana, Brazil, British Columbia, Bulgaria, Burkina Faso, Cambodia, Cameroon, Central African Republic, Chad, China, Congo, Cuba, Cyprus, Democratic Republic of Congo, Denmark, Djibouti, Equatorial Guinea, Estonia , Ethiopia, France, French Guiana, Gabon, Gambia, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Haiti, Hong Kong, India, Indonesia, Iran, Iraq, Israel, Ivory Coast, Lesotho, Liberia, Libya, Mali, Manitoba, Martinique, Mauritania, Mongolia, Montserrat, Myanmar (Burma), Netherland Antilles, New Caledonia, Niger, Norfolk Island, North Korea
Philippines, Poland, Portugal, Réunion, Romania, Rwanda, Samoa, Sao Tome & Principe, Saudi Arabia, Singapore, Solomon Islands, Somalia, Saint Vincent and the Grenadines, South Africa, Sudan, Surinam, Swaziland, Syria, Thailand, Togo, Tonga, Turkey, Uganda, Uruguay, USA (including incorporated and unincorporated territories), Vanuatu, Yemen

5

Our Rating

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Certified Legal & Regulated

Company Information

Company:William Hill

Year Established:1934

License: Gibraltar

Support E-mail:

Live Stream:Yes

Early Cash Out:Yes

Language

ChineseCzechDanishEnglishFinnishFrenchGermanHungarianItalianJapanesePolishPortugueseRussianSlovenianSpanishSwedish

Popular Payment Methods

Target Markets

UK, Europe, Australia, Asia, Germany, Russia, Scandinavia, Portugal

Notable Restricted Countries

Afghanistan, Algeria, Bangladesh, Belgium, Benin, Botswana, Brazil, British Columbia, Bulgaria, Burkina Faso, Cambodia, Cameroon, Central African Republic, Chad, China, Congo, Cuba, Cyprus, Democratic Republic of Congo, Denmark, Djibouti, Equatorial Guinea, Estonia , Ethiopia, France, French Guiana, Gabon, Gambia, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Haiti, Hong Kong, India, Indonesia, Iran, Iraq, Israel, Ivory Coast, Lesotho, Liberia, Libya, Mali, Manitoba, Martinique, Mauritania, Mongolia, Montserrat, Myanmar (Burma), Netherland Antilles, New Caledonia, Niger, Norfolk Island, North Korea
Philippines, Poland, Portugal, Réunion, Romania, Rwanda, Samoa, Sao Tome & Principe, Saudi Arabia, Singapore, Solomon Islands, Somalia, Saint Vincent and the Grenadines, South Africa, Sudan, Surinam, Swaziland, Syria, Thailand, Togo, Tonga, Turkey, Uganda, Uruguay, USA (including incorporated and unincorporated territories), Vanuatu, Yemen

5

Our Rating
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